Monday, November 14, 2011

The History of D.W. Lift Sales

We got our engines ignited back in 1972, when Woodrow and Richard Wilson – two generations from the same Columbus, Ohio family – decided to team up and form a supply company that would serve as a be-all, end-all “one-stop shop” for customers interested in purchasing hauling and heavy lifting equipment. In a state like Ohio, where factories are as much part of our landscape as church-steeples and flagpoles, these two men realized just what kind of an impact their trucks, trailers, and forklifts could potentially make.

With ignition soon came the spark. With industrial-strength persistence and groundbreaking innovation (it sure didn’t hurt that Woodrow invented and trademarked the Piggyback forklift in 1978), their business boomed. By 1981, Richard Wilson’s own son, Doug, was working full-time shifts on his father’s watch and gearing up to follow in the family footsteps. 

By October of 1996, Doug named our growing company D.W. Lift Sales, Inc., and steadily transformed our already sizable business into what is now inarguably the largest combination delivery equipment packager of its kind in the United States. Today, we run a business founded both on family tradition and forward-looking innovation. We proudly specialize in selling and supplying Freightliner, International, Peterbilt, Volvo, and Mack trucks; Fruehauf, Great Dane, and Fontaine flatbed trailers; and Princeton and Moffett forklifts. Being part-owners in Wilson Turf & Landscape, we also supply many customers in the sod, turf, lumber, and construction industries. Our equipment has done big things across Ohio and throughout America as a whole. At the top of our game in 2011, we look forward to the long-haul in keeping our company a leading name for supplying America with the vehicles that make it move.

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