What Happens in Vegas… Starts Happening Everywhere

It doesn’t get much larger-than-life than Las Vegas, and that definitely includes the business conferences that come rumbling through this town of wheelers and shakers. It’s a city where more often than not the trends of tomorrow are broadcasted (as loudly and as splashily as possible) in the trade shows of today. And the upcoming Guardian Building’s Spring Products Show in late January, “the largest annual gathering of independent lumber and building material dealers in the United States,” isn’t about to prove itself any disappointing exception.

D.W. Lift Sales is pleased to report that we’ll be setting up our own booth at The Guardian Building Spring Products Show in Las Vegas. Since so much of our freight clientele is in the business of hauling lumber and building materials from one end of the interstate to the other, and being that we’re one of the industry’s top 200 key-most suppliers, D.W. feels a strong pull to make its presence felt at the Show. Namely, we’ll be there showing off our line of 2013 Freightliner trucks (among others) to those who stop by our booth. These state-of-the-art beauties are meant to be driven with the love, precision, and work ethic only a real trucker can possess.

But freight tractor trailers and lumber won’t be the only talk of the town, come January. Gala receptions, cocktail welcoming parties, keynote breakfast buffets are all in the works. And after all, there’s always Las Vegas to explore. All the big casinos casinos will be decked to the nines for an event this size, and will be offering your choice of evening’s entertainment, everything from a Cher concert at Caesars Palace to other, more “classic” Vegas-style performances at Bally’s.

Either way, we at D.W. are sincerely looking forward to meeting faces, greeting hands, and doing some good business with the best in our class. Stop on by and join us at the show, or stay tuned for our upcoming blog entry about what happened in Vegas… we promise, we’ll tell you everything.

Ever Wonder How They Get the Rockefeller Center Christmas Tree into Place?

We’ve got to hand it to our friends out there in NYC. Not only do they have to haul a gigantic 75-90’ Norwegian spruce into Rockefeller Center in the heart of Midtown every December, but they’ve got to pass over innumerable bridges, toll-roads, tunnels, and streets to get there. That’s quite a feat of engineering that goes into providing the Big Apple with its Big Tree each year, especially when it involves carrying it on a custom-made, 100’ telescoping trailer equipped with an all-terrain, hydraulic crane. It doesn’t seem very likely, does it, a giant tractor trailer snaking its way through the streets and alleys of America’s largest city in the dead of winter? Apparently they drive it into Manhattan in the middle of the night accompanied by a full-on police escort. That way, nobody gets hurt and morning rush-hour doesn’t grind to a halt on account of a Christmas tree.

We here at D.W. Lift Sales can appreciate the huge logistical undertaking, but our equipment’s actually performed similarly complex jobs throughout our time. Some of the most heavyweight (and similarly most delicate) lifting done to this date in America has been done with the help of D.W. trailers and cranes. In fact, Mayor Bloomberg, if you’re looking around for a lifting company to help you get your tree into NYC this upcoming December, 2012…

D.W. Lift Sales has the trailers in its inventory to keep America lifting high and heavy. It’s part of our can-do spirit, whatever the weather, season, occasion, or holiday. It’s simply the way we roll. Happy holidays from all of us in Columbus, OH.

Gentlemen, Start Your Savings!

This is an offer from D.W. Lift Sales that big-rig truckers probably don’t want to skip town on.

It goes back to 2008, when President Bush signed H.R. 5140, otherwise known as the “Economic Stimulus Act of 2008.” By way of this Act, IRS Section 179 deduction limits increased from $125,000 to $250,000. And the money’s just been going up ever since. The latest and 5th version of this is H.R. 4853, the “Tax Relief Act of 2010.” It goes above and beyond the old 2008 legislation, raising the limits of Section 179 limits to $500,000 and – get this – lets a business take a tax depreciation deduction equal to 100% of the cost of the new equipment. The increased Section 179 limit’s been extended through tax years beginning on or before December 31, 2011. The 100% depreciation deduction is available on new equipment purchased before December 31, 2011. That includes computers. That includes machinery. That means office furniture (if you’re into that kind of thing). But most importantly for you and for D.W. Lift Sales that means depreciation on business vehicles that have a gross weight of over 6,000 pounds.

Need a modification on your truck? No problem, as long as the modifications come with the complete purchase price. Need an extended warranty with that Peterbilt or Freightliner? You bet, so long as they’re included in the total purchase price of the vehicle.

At D.W. Lift Sales we sell brand-new Peterbilts and Freightliners to those hardy souls who keep America up to speed and delivering on time. And being in this business for as long as we’ve been in it, we get just how big an investment a freight truck is for almost anybody. So in all honesty, you should probably go ahead and consult a tax advisor before making the big trip down to our shop.

That being said, the deadline reads clearly, “December 31, 2011.” That means it’s down to the wire, no fine print about it. Don’t wait for the New Year’s Ball to drop on this one. It’s time you started 2012 with a new engines – and massive savings.

The History of D.W. Lift Sales

We got our engines ignited back in 1972, when Woodrow and Richard Wilson – two generations from the same Columbus, Ohio family – decided to team up and form a supply company that would serve as a be-all, end-all “one-stop shop” for customers interested in purchasing hauling and heavy lifting equipment. In a state like Ohio, where factories are as much part of our landscape as church-steeples and flagpoles, these two men realized just what kind of an impact their trucks, trailers, and forklifts could potentially make.

With ignition soon came the spark. With industrial-strength persistence and groundbreaking innovation (it sure didn’t hurt that Woodrow invented and trademarked the Piggyback forklift in 1978), their business boomed. By 1981, Richard Wilson’s own son, Doug, was working full-time shifts on his father’s watch and gearing up to follow in the family footsteps. 

By October of 1996, Doug named our growing company D.W. Lift Sales, Inc., and steadily transformed our already sizable business into what is now inarguably the largest combination delivery equipment packager of its kind in the United States. Today, we run a business founded both on family tradition and forward-looking innovation. We proudly specialize in selling and supplying Freightliner, International, Peterbilt, Volvo, and Mack trucks; Fruehauf, Great Dane, and Fontaine flatbed trailers; and Princeton and Moffett forklifts. Being part-owners in Wilson Turf & Landscape, we also supply many customers in the sod, turf, lumber, and construction industries. Our equipment has done big things across Ohio and throughout America as a whole. At the top of our game in 2011, we look forward to the long-haul in keeping our company a leading name for supplying America with the vehicles that make it move.